Sure AI is hot, but is it an actual market or a platform piece?
AI has been as hot as it comes since the start of the year, but the question remains whether it's a product category or a platform piece.
Is AI a product or a platform?
AI is often viewed as an enabling technology rather than a distinct product category. Companies like Salesforce and Adobe have integrated AI into their platforms to enhance functionality rather than sell it as a separate product. Analysts suggest that AI will become ubiquitous across all software, making it less about being a standalone product and more about enhancing existing applications.
What are companies actually doing with AI?
While there is significant interest in AI, many large companies are still in the exploratory phase. A Morgan Stanley survey indicated that 56% of CIOs believe generative AI will impact IT budgets, but only 4% reported significant projects underway. Similarly, Insight Partners found that around 15% of large companies planned to invest in generative AI, with increasing interest observed throughout 2023.
How is AI expected to evolve in the software landscape?
AI is expected to be integrated into a wide range of software applications, eventually becoming a standard feature rather than a highlighted category. Experts predict that as AI becomes more commonplace, it will operate in the background, similar to how mobile technology is now integrated into various products without being explicitly labeled as 'mobile.' This shift will reshape how we view and interact with software.
Sure AI is hot, but is it an actual market or a platform piece?
published by Route22 Limited
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